WELCOME TO PCAM
PCAM was formed in 1982 as an industry forum for practitioners of advertising music and soon established its reputation as a respected and influential group campaigning for composers’ rights in all forms of applied music. More than 40 years on, it boasts a membership that comprises the most influential and prolific composers in advertising and media with over 130 members representing several hundred writers.
PCAM’s strong ties with the IPA (Institute of Practitioners of Advertising) have generated best-practice music commissioning guidelines and joint agreements that are widely accepted by UK advertising agencies and an increasing number of agencies abroad. The Society’s relationships with the MU (Musicians Union) and Ivors Academy, and its membership of the ECSA (the European Composer and Songwriter Alliance), place it squarely at the heart of creators rights campaigning, both at home and on the European stage.
The PCAM Committee meets five times a year to look at the challenges and developments that affect its members and to plan targeted industry-wide campaigns. Members are always welcome to attend these meetings with prior notice, so please take advantage of the opportunity and come along. If you do wish to attend, contact PCAM Administrator Bob Fromer on: bob.fromer@outlook.com.
Paul Reynolds
MassiveMusic / PCAM Chair
Paul Reynolds, who serves as PCAM’s Chair, is Senior Vice President of Creative Services, MassiveMusic. His career in music started in the late 90s producing and DJing in the dance music scene. Obsessed with music’s role in advertising and brand, Paul quickly gained industry recognition, managing major international audio productions for advertising, broadcast branding, and promos. In 2011, Paul set up the London operation for international music agency MassiveMusic, and now leads their Creative Services worldwide, helping the company become Europe’s — and now the world’s — leading music agency.
Tony Satchell
Candle Music
One of the founder members of PCAM, Tony has enjoyed a 45-year career running one of London’s top music houses. After producing over 5,000 commercials, he is now in semi-retirement, but still runs the PCAM Helpdesk, as he feels passionately about up and coming composers getting duly rewarded for their talent. He lives and works in the Isle of Wight and Gran Canaria.
Chris Smith
The Barbershop
Chris Smith is a British composer and producer whose critically acclaimed and award-winning work spans songwriting, TV commercials, corporate films, sound branding, television, film, theatre, animation, and library music. He has had a varied and successful career and played an active role within the media music profession for over 35 years. Now a Director of PCAM, Chris is a passionate defender of creators’ rights and has previously served on the boards of PRS/MCPS, BASCA, and ECSA.
Simon Elms
Eclectic/Syncbubble.com
Simon is a composer at and a founder of the above. He has been around for a very long time and has written a lot of music. Some of it has been recognised as being good.
Blair Mowat
Blair is a BAFTA-nominated composer with over 200 scores across film, TV, and theatre. His most acclaimed works include After The Flood, McDonald & Dodds, Men Up, and Nolly, which won the 2024 Camille Award for Best TV Score and was nominated for a BAFTA and Music + Sound Award. A PCAM Committee member since 2009, Blair continues to champion the rights of media composers.
Bankey Ojo
Bankey is a film composer and sound designer writing contemporary scores for award-winning television, films and documentary productions for the likes of Sky, National Geographic and Netflix as well as bespoke composition and sound design for advertising, branded content, and experiential marketing for global brands such as Beats by Dre, Nike, and Mercedes.
Ilā Kamalagharan
Maison Mercury Jones
A multifaceted artist and producer, ILĀ’s work traverses ethereal non-binary vocal timbre, dense sonic textures, and quantum data sonification. ILĀ has performed globally with recent commissions including 2023 Turner Prize winner Jesse Darling’s MISERERE, Loomaland’s Robot Swans, Kindred VR, the European Space Agency, and Kent Refugee Action Network (Little Amal). As co-founder/director of legendary choir London Contemporary Voices, ILĀ has worked with over 20 Grammy-winning artists. In 2022, they co-founded Trans Voices, the UK’s first professional trans+ choir. ILĀ is co-founder/ creative director of Maison Mercury Jones, the UK’s first (and only) trans+/LGBTQIA/POC led music branding agency working exclusively with composers from under-represented backgrounds.
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Chris Green
Blurred Edge
Chris is known for his bold and unique musical identity, heard in high-profile adverts, computer games, and cutting-edge immersive projects worldwide. He recently worked as Director of Audio & Music at video game company Crytek, leading the sonic experience on games such as Crysis and Hunt Showdown
Amelia Vernede
Father
Amelia is Head of Production at the creative music and sound design studio Father and has worked in the arts for over a decade, in everything from West End to immersive. She has far too many hobbies and was in the top two percent of Spotify listeners this year.
Becky Wixon
Songtradr
Becky brings a unique blend of expertise in music, branding, and diversity advocacy. As Head of Talent at Songtradr, she leads the Balance the Mix initiative, promoting inclusivity in the music industry. With a background as a music producer, sonic strategist, and brand expert, Becky bridges the gap between creativity and commercial strategy. Her experience in both creative and leadership roles equips her to offer practical insights on empowering women and underrepresented groups and driving lasting change within the music industry. She is also a composer, DJ, and guitarist, and has composed music for high-profile media campaigns as well as fronting an all-female rock band for several years.
Greg Owens
GAS Music
Greg is the Creative Director at GAS Music. After leading GAS from an unknown Salford startup to an integrated music production studio in London, he now serves on the PCAM Committee to help guide independent composers through the complex world of music composition for sync. Greg has a passion for novel ideas and unusual projects, such as producing a limited run of vinyl or extracting music from soil.
Karina Byrne
Neighbourhood Jukebox
Karina Byrne (also known as Neighbourhood Jukebox) is a composer, producer, multi-instrumentalist and vocalist who makes music for advertising, sonic branding, and production music libraries globally. When not in the studio, Karina can be found chatting (a lot), doing yoga, or spending unhealthy amounts of time with her dog Blue.
Jonathan Watts
Adelphoi
Jonathan Watts is an award-winning music supervisor and Head of Production at Adelphoi Music, with over a decade of experience crafting bespoke compositions, licensing, and sonic branding for global advertising campaigns. His work has earned widespread recognition, with accolades from the Clio Awards, Music & Sound Awards, The One Show, CreativePool, and the London International Awards (LIA). A passionate advocate for fair practices and the advancement of music production, Jonathan serves as an active PCAM Committee member.
Simon Surtees
A classically trained musician, composer, songwriter, and producer, Simon has a solid background in music but only relatively recently started a career writing music for media. So far, his music has been heard from Netflix movie trailers to television all over the globe. Outside music, Simon’s many and varied interests include yoga and swimming in the sea at any opportunity.
Bob Fromer
PCAM Administrator
Michelle Murchan
PCAM Project Coordinator