WHY PCAM IS RELEVANT AND NECESSARY TODAY

The Past The first UK TV advert (for Gibbs SR Toothpaste) was broadcast on 22 September 1955. We were some 15 years behind the USA and most of the earliest UK adverts were adaptations from already familiar posters with a classical music background, and they were a lot...

Duh: Err…, Yes, Internet Usage IS Worldwide!

1. What part of “Worldwide” don’’t Clients understand? Or maybe one should ask what part of “the Internet” don’t they understand? Perhaps it’s the word “Usage” that so baffles them. 2. “It’’s a global brand, but this commercial is only going out in Spain,...