by Candle | Dec 20, 2014 | Latest News, Editorials
First let me set the scene for you… and what a scene it is too. (All names have been withheld to prevent more lawyers fees, as this was a nationally-aired American commercial!). A large biscuit with chocolate chips is on a date with a girl, and starts singing...
by Candle | Dec 19, 2014 | Latest News, Editorials
1. What part of Worldwide don’t Clients understand? Or maybe one should ask what part of the Internet dont they understand? Perhaps its the word Usage that so baffles them. 2. It’s a global brand, but this commercial is only going out in Spain,...
by Candle | Dec 8, 2014 | Latest News, PCAM Newsletters
Recently all the Territory Usage Rates were revisited and revised taking into account a Countrys GDP (gross domestic product), number of TV sets per capita, trading platform etc. etc. Now PCAM have revised the Internet Rate (which includes social media) to reflect...
